Privacy Policy
Last modified: January 20, 2012

This Privacy Policy applies to all of the products, services and websites offered by New Media Properties LLC under the ShopDAQ brand and at the domain

If you have any questions about this Privacy Policy, please feel free to contact us at

New Media Properties LLC
1130 Kersey Rd.
Silver Spring, MD 20902

Information we collect and how we use it

We may collect the following types of information:

Log information – When you access ShopDAQ services via a browser, application or other client our servers automatically record certain information. These server logs may include information such as your web request, your interaction with a service, Internet Protocol address, browser type, browser language, the date and time of your request and one or more cookies that may uniquely identify your browser or your account.

User communications – When you send email or other communications to ShopDAQ, we may retain those communications in order to process your inquiries, respond to your requests and improve our services. When you send and receive SMS messages to or from one of our services that provides SMS functionality, we may collect and maintain information associated with those messages, such as the phone number, the wireless carrier associated with the phone number, the content of the message, and the date and time of the transaction. We may use your email address to communicate with you about our services.

ShopDAQ browser extension product and site data – We offer browser extensions that enable users to automatically comparison shop when they shop online. For these services to work, we must collect information that uniquely identifies the products being viewed and the e-commerce sites the products are viewed on.  On occasion, we may also extract product information that appears on non e-commerce sites or content that is formatted similarly to product information on non e-commerce sites.

Internet Protocol (IP) Address - When your browser connects with other sites on the Internet, your IP address is used to route information back to your computer.

Location and language data – ShopDAQ relies on location and language data to ensure that you receive the correct product prices for your location.  ShopDAQ may receive information about your actual location or langauge or information that can be used to impute a location or language (such as your IP address).

Other sites – This Privacy Policy applies to ShopDAQ services and content only. We do not exercise control over the third-party services and content that appears within our ShopDAQ browser extension or on the ShopDAQ website.

In addition to the above, we may use the information we collect to:

Provide, maintain, protect, and improve our services and develop new services; and Protect the rights or property of ShopDAQ or our users.

ShopDAQ processes personal information on our servers in the United States of America and in other countries. In some cases, we process personal information outside your own country.


Most browsers are initially set up to accept cookies, but you can reset your browser to refuse all cookies or to indicate when a cookie is being sent. However, some ShopDAQ features and services may not function properly if your cookies are disabled.

Information sharing

ShopDAQ reserves the right to use Google Analytics to compile non-personally identifiable usage data for its website.

ShopDAQ only shares personal information with other companies or individuals outside of New Media Properties LLC in the following limited circumstances:

We provide such information to our subsidiaries, affiliated companies or other trusted businesses or persons for the purpose of processing personal information on our behalf. We require that these parties agree to process such information based on our instructions and in compliance with this Privacy Policy and any other appropriate confidentiality and security measures.

We have a good faith belief that access, use, preservation or disclosure of such information is reasonably necessary to (a) satisfy any applicable law, regulation, legal process or enforceable governmental request, (b) enforce applicable Terms of Service, including investigation of potential violations thereof, (c) detect, prevent, or otherwise address fraud, security or technical issues, or (d) protect against harm to the rights, property or safety of ShopDAQ, its users or the public as required or permitted by law.

If ShopDAQ becomes involved in a merger, acquisition, or any form of sale of some or all of its assets, we will exercise our best efforts to ensure the confidentiality of any personal information involved in such transactions.


ShopDAQ complies with the U.S.-EU Safe Harbor Framework and the U.S.-Swiss Safe Harbor Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information from European Union member countries and Switzerland.

We will cooperate with the appropriate regulatory authorities, including local data protection authorities, to resolve any complaints regarding the transfer of personal data.

Changes to this Privacy Policy

Please note that this Privacy Policy may change from time to time. We will not reduce your rights under this Privacy Policy without your explicit consent. We will post any Privacy Policy changes on this page.